NKA Marketing and Ad Agency Sydney - www.AdAgencySydney.com

UNLEASH

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Agency Bio

NKA Creators

Why

Services

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UNLEASH

Your Brand Potential

Contact NKA

contact

Edgecliff Centre

Level 5, 233 New South Head Road

Edgecliff NSW 2027

Free Parking at Rear.

PO Box 474

Edgecliff NSW 2027

: +61 2 9362 0123 : +61 2 9327 4907

: info_NKA unleashed .com

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Agency Bio

agency bio

NKA is an innovative marketing & advertising agency located in Sydney that aims to Create New Value in your target audience's perceived value chain & motivate them to an Evangelist relationship intensity with your brand.

Established to satisfy a roaring gap in the market place for organisations that require fresh marketing ideas, brand strategies & channels to market. The research-founded Marketing & Advertising Agency have created methodologies to achieve:

• Emotional Engagement with the target audience

• An Enchanting customer relationship with your brand

• Relevance through campaign connections

Creators in the NKA team have most likely been involved in the development of brands you are exposed to or utilise everyday. The strength of NKA is found within the expertise in ideation, as well as a dynamic agency culture that challenges the executional framework.

NKA Creators

creators

Nagey Kastoun, Campaign CreatorInnovative Brand BuilderFounder of NKA. Nagey Kastoun is a specialist in Consumer Marketing & Brand Campaigns. Nagey has achieved several milestones for organisations as a result of his innovative thinking, determination to drive growth & profitability for brands.Nagey’s innovative methods push the envelope for brands and source new value chain inputs perceived by the customer. Identifying the value in the customer connection & how customers would like to be interacted with has also assisted Nagey achieve excellence.John Huggart, Sales CreatorCreating Profitable GrowthA reputation as "The General", John has held personal responsibility for sales & led teams in excess of 100 & many 100’s through channels to market. His sales accountabilities have ranged from front-line sales training to multi-billion dollar revenue responsibility. In addition John has held roles with business unit & company profit & loss accountability.Amantha Imber, Innovation CreatorCreative Consumer Psychologist Author of B&T Weekly's "Did You Know?" & former researcher for one of Australia's largest Advertising Agencies.Amantha is globally-recognised in the science of psychology & neurology to boost innovation. Her unique projects have spanned across Australia, the United States, the UK, Europe, Africa and New Zealand improving organisational ability to generate great ideas. Frank Rechichi, Value Creator Innovative Retail Pioneer Co-Founder of the one of Australia's first retail franchise systems that grew to a turnover in excess of $110 million per annum with over 167 retail stores. Former President & Board Member of the Australian Franchisors Association (currently known as the FCA).Frank is also a Senior Business Advisor to many retail chains & an effective business mentor sharing his 50 years of experience. Sammy Marks, PR CreatorPR's Beautiful Mind NKA Media All-Rounder & Client Publicist.Sammy so easily identifies media opportunities to spin client briefs and maximise exposure.Her effective customer & shareholder relations have seen many organisations benefit from shifts in consumer perceptions and successfully grow market share in new product-markets.

Nagey Kastoun
John Huggart
Dr. Amantha Imber
Frank Rechichi
Sammy Marks

Why

why?

NKA Create Brand Evangelists

Adopt a Philosophy of C.A.R.E – Customers Are Really Everything.

Deliver fresh approaches to branding that Create New Value in the customer value chain.

Creators deliver expertise & put forth cost-effective techniques to implement projects.

Expert in establishing innovative brand concepts & marketing strategies that deliver results.

Present “Outside of the box” Ideas that are pioneering in the category reference framework.

Conceptual; add value to the “Big Picture” by sensing marketing opportunities invisible to others.

Dynamic agency culture. Focus on challenging the executional framework with a strong emphasis on the ideation process congruently.

Scientific methodology to brand building, achieving synergy & strategic fit through campaigns developed.

Services

services

> Strategic Marketing Management > Strategic Brand Management > Retail & Business Commercial Advice

> Market Research > Brand & Marketing Communications > Revenue Stream Maximisation Review

> Advertising Strategy & Implementation > Strategic Sales Review & Management > Retail Strategy & Implementation

> ATL/ BTL Media Strategy > Public Relations & Perception Management > Customer Services Training

> Corporate Image Advertising > New Brand & Product Development > Operational Manual Creation

> Integrated Communications Strategy > Brand Equity Measurement & Management > Franchise Marketing Manual Creation

> Social Media Marketing & Strategy > Brand Architecture & Strategy > Product & Pricing Management:

> Online Brand & Marketing Management > Positioning & Brand Position Tactics > Tactical Marketing Planning

> Customer Segmentation, Targeting & Positioning > Brand Awareness & Attitude Tactics > Opportunity Analysis Review

News

news..

NKA Marketing Agency Sydney FREE November Offer 7th November 2011AUSTRALIA, Sydney NKA marketing agency adopt a "Generosity of Mind" philosophy when helping businesses & brands. This has also stretched to help Australian business by sharing the Secrets of effective Search Engine Optimisation (SEO).For the Month of November, NKA Marketing Agency Syndey are offering a FREE $100 Google AdWords Voucher and SEO Opportunity Analysis Report to increase the online gumption of business & brands in generating sales and profits.The age of information has transformed the way consumer search for products and services. On average in Australia, there are 50,000 competing reference links per high ranking keyword in search engines such as Google, Yahoo & Bing. Online demand will continue to grow as a result of the convenience and simplicity for consumers to search for products and services at a click of a mouse. A professional & saturated online presence is recommended to be part of the business strategy as a lead generation tool and to satisfy the information needs of consumers in this dynamic age. NKA reveals the following 7 principles to achieve SEO excellence:1. Keyword Targeted Focus: Unique and information rich content containing the targeted keywords (repeatedly) in the content of the website will improve page rankings in Google and search engines. Making page text changes according to the selected targeted keywords will also improve the probabilities of success. Images and graphics embedded in the website should include titles and caption relevant to keywords targeted.2. Articles: Articles are an excellent method to build content. Articles can also be published in online article directories who will publish them on their websites with a link back to the company website. This in turn will provide companies with quality back links that will last for years. NKA is dedicated towards to building quality back links for clients.3. Directory Submission: Listing businesses in directories online builds awareness and reference points for Google crawlers who regularly scan the web for content. The quality or PR Ranking given by Google to the directory will also enhance the company's position in organic searches.4. Website Popularity: The popularity of the website comes from Blog Creation. Regular blog posts should be done to attract visitors as well as search engine bots to visit the blog.5. Get Social: Social Media/ Networking sites are not only providing publicity channel to business but are also generating back-links to increase the website's popularity in search engine rankings. Social Media existence has also proved to be extremely vital as a result of web 2.0 sites.6. RSS: RSS Feed creation and submission- RSS feed abbreviation stands for Really Simple Syndication. They are gaining popularity and in turn helping websites and business grow. Submission of company press releases and articles to various RSS submission sites is beneficial to make the websites presence important.7. Sitemap: Many SEO experts claim that keeping an up-to-date sitemap on website yields a few extra points from the search engines and makes the website much easier for the search engines to index.Australia has also experienced a rapid shift in online & ecommerce businesses being established as a result of the power of natural search engine optimization & online pay per click (PPC) marketing which increases probabilities of business success.NKA Marketing Agency Sydney have SEO packages starting from $490 per month. For more information Phone 02 9362 0123.NKA Ad Agency Sydney Unleashes Creative In-House 27th July 2011AUSTRALIA, Sydney - Sydney based marketing & advertising agency NKA has this week launched a new service aimed at assisting organisations bridge the gap between demand for in-house creative designers and the downward pressures on headcount & resource deployment.NKA Creative In-House service will see Agency minded Creative Designers placed on-site with clients for agreed project periods, satisfying the need in the marketplace for companies to bring creative designers in house for a specific project, contract or adhoc basis whilst Eliminating the additional fixed costs of employment in operating their marketing cost centre. Companies can now benefit from a creative designer who works closely in the business as a staff member might, but without attracting the ongoing costs and overheads involved in hiring new staff.NKA agency chief, Nagey Kastoun says he’s launched the service in response to an identified trend towards In-house creative design. Though the “In-house” model conceptually may seem attractive to managers and directors, the opportunity is to streamline & simplify the offering to organisations.“As the economic climate starts to affect marketing & agency budgets, companies are starting to weigh the cost and productivity options between in-house and outsource models. Creative In-House has been designed with Zero Administration on Client Side ensuring that Simplicity & focus to Creativity is top of mind.”However, he also notes these same companies then struggle with the parallel challenge of attracting creative designers on-board and keeping them.“There is a raft of challenges associated with hiring. Many reputable recruitment agencies have hiring & creative designer placement fees. Alternatively, hiring direct to market is time consuming. Hiring Gen Y’s too in itself is a major challenge. Chances are they are leaving organisations inside 12-18 months, which attracts a whole other layer of pain in and of itself.” Kastoun explains.Whilst acknowledging there is no shortage of freelancers in the market, Kastoun says it is the administrative process that often results in additional pressure for freelance designers and companies alike. Negotiating contracts, setting rates, ensuring timely payment, paying GST are all administrative arenas where it is common for creative freelancers to fall down.One of the common complaints NKA observed from their clients is that freelancers do not understand how to marry their invoicing practices with the billing cycles of larger companies, and he claims this is just one of the common issues the Creative In-House service will address.The key feature of Creative In-House is the Simplicity & Convenience for clients and the focus on Creativity for designers placed on-site.“Creative In-House offers the best of both worlds between the skills, experience and service levels gained through an ad agency, but the immediacy, the engagement and the team focused productivity gains of an employee. Its a prudent approach in this current economic climate. No company can afford to have someone sitting on their payroll if they are only required for a few months of intensive work, nor can they afford to pay a salary to a staff member who may well churn in a short space of time.”Creative In-House creative designers are from an agency background with the expertise of managing multiple projects & their time. They will have to have a minimum number of years experience, demonstrated track records in being able to deliver to brief and to deadline and a current portfolio of commercial work. Companies can review the work of creative designers and engage the services of the one they like the most.“Once the terms of engagement are agreed, both parties have all the back-end aspects of the relationship carefully and compliantly managed throughout the contract period. Once the project is complete, the customer can scale their design resources down or completely out until the next project arises” explains Mr. Kastoun.Thinking of bringing your creative function in-house? Talk to NKA Ad Agency Sydney for a Simplified approached on +61 2 9362 0123.Tags:ad agency Sydney, ad agencies Sydney, advertising agencies in Sydney, advertising agency Sydney, advertising firms Sydney, creative agency Sydney, graphic design Sydney, marketing agencies Sydney, marketing agency Sydney, Sydney advertising, Sydney advertising agenciesNKA Ad Agency Sydney Unleashes Global eCampaign 21st April 2011AUSTRALIA, Sydney - NKA ad agency Sydney will launch next Monday a Global marketing campaign for LMS Online Courseware group EnglishWriting.Biz attracting training & development specialists of corporations around the world. “The campaign will be focusing on 3 key continents – Central America, Asia and Europe” said NKA Campaign Creator, Nagey Kastoun. The campaign aims to enhance the business writing learning competencies of organisations around the world including the specific American English and British English writing programs for their staff. The programs are currently implemented by many banking, private and public sector companies around the world. Innovative online sales channels will be utilised including:Virtual ClassroomsLive Chat & Support Direct Sales Portals Video Tutorials Online Assessment TrainingCorporate Training & Development is a key to enhancing the communication etiquette of employees & ensuring effective communication within organisations.EnglishWriting.Biz has been highly successful as a result of the courseware’s compatibility with global Learning Management Systems (LMS) as well as the interactive tutorials and structured testing programs at the end of each course to ensure the learners achieved their specific learning outcomes. Faced with a Marketing Problem or Opportunity?Talk to NKA Ad Agency Sydney on +61 2 9362 0123Tags:ad agency Sydney, ad agencies Sydney, advertising agencies in Sydney, advertising agency Sydney, advertising firms Sydney, creative agency Sydney, graphic design Sydney, marketing agencies Sydney, marketing agency Sydney, Sydney advertising, Sydney advertising agencies